Marketing Baby

How to improve Google E-A-T


Some actionable tips from a Clearscope webinar on how to establish E-A-T in the eyes of Google. This is an outtake from a Clearscope webinar.

Reference authoritative sources:

  • .org, .gov, .edu
  • sites with long-term authority (10+ years)
  • only update content if nature of the content lends itself to that (don’t just make minor tweaks and update the publishing date)
  • have trusted authors & trusted reviewers (especially in medical topics, money topics, etc)
    • e.g. author who has degree in that subject matter
    • have a author page that showcases authority, expertise and credibility
    • advisory board that lends credibility

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