Master new marketing skills the Lex Fridman way

Lex Fridman shared an interesting framework for learning and mastering a new skill:

  • Year 1: Spend 2 hours a day doing this. Every day. This builds the foundation
  • Year 2-5: Spend 1 hour per day to build the expertise.
  • From year 5 onwards: Spend a few minutes ever day, but make that a hard lower limit, no matter what, no matter where you are. You’ll often find that doing something for 5 minutes then balloons into something larger and you end up doing an hour, but absolutely DO set that hard lower limit.

Now if you practice this, you’ll find that there’s only so many things you can learn at any given time, which in a way is great: because it gives you focus and structure, rather than jumping from one thing to the next, never going deep on anything.

This is true for marketing as well. You can spend a decade in marketing and do most of your learning in the first 2-3 years, and afterwards flatline because you never go deep on anything. That’s not the way to mastery. It’s the way to becoming kinda okay. If you want to become a project manager, then that’s fineā€”but even here, you need to

Here’s the clip:

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