The retrieval layer between users and LLMs has its own preferences for what gets cited, and they don’t map neatly onto traditional SEO signals. A debate keeps surfacing in marketing circles that reveals how poorly the industry understands what’s actually happening inside AI search. One side says: stop trying to optimize for LLMs, they’re just ...
G2’s AI citation study is a land grab disguised as research, but it reveals something real: the infrastructure of B2B buyer influence is being rebuilt around which sources AI models trust at the bottom of the funnel. G2 recently published a study analyzing roughly 35,000 ChatGPT citation URLs to answer a straightforward question: do review ...
Organic traffic declines. The team panics. Someone says the words “generative engine optimization.” A new initiative spins up: get the brand cited by ChatGPT, show up in AI Mode, win in Perplexity. The tactics are familiar if you’ve been paying attention. Self-promotional listicles. Hidden prompt injections. Content engineered not for readers but for retrieval. It ...
I recently read The Next Phase of B2B Content Marketing: Influencer Nodes by Lars Lofgren and he hit on so many points that I’ve had in mind, but with much sharper clarity, that it inspired me to come up with my own version. I got my start in B2B content marketing in the same area ...
So, you’ve just finished your keyword research process, maybe using a tool like Semrush, Ahrefs, Keywords Everywhere, Google Keyword Planner, or Telescope. You’ve got a spreadsheet brimming with Seed keywords, long-tail phrases, and maybe even a few oddballs you’re not quite sure about. Now what? If keyword research is the map, what you do afterwards ...
If you’ve ever stared at a blank page wondering what kind of content to create next—whether a blog post, a YouTube video, or even a short-form clip—you’re not alone. One of the biggest challenges in content marketing is figuring out which topics are actually worth your time. In this tutorial, I’ll show you how to ...
If you’re running a local business, you already know that showing up in Google’s local search results can make or break your business. Whether you’re a restaurant owner, a law firm, a wellness spa, or a plumber, your ability to get in front of customers when they search “near me” is everything. One of the ...
Canonical tags are one of the most misunderstood elements of technical SEO. Recently, while on a Zoom call with a colleague, I was reminded just how tempting it can be—even for smart, experienced professionals—to misuse them. We were working on a client’s site where the homepage ranked for a high-value keyword, but a category subpage ...
Most marketers think SEO tools start and end with Ahrefs, SEMrush, and maybe a sprinkling of Moz. These are the big three. They dominate the conversation, eat up the budget, and, for many, feel like the “only” option if you’re serious about SEO. But let me introduce you to a scrappy underdog that deserves your ...
I just finished watching a conversation between Tim and Frey on building directories, and let me tell you—Tim is one of the OGs in this space. He’s not spinning up AI-driven super systems. He’s not reinventing the wheel with every new tool that drops on Product Hunt. The man is still building on WordPress with ...