I recently read The Next Phase of B2B Content Marketing: Influencer Nodes by Lars Lofgren and he hit on so many points that I’ve had in mind, but with much sharper clarity, that it inspired me to come up with my own version. I got my start in B2B content marketing in the same area ...
So, you’ve just finished your keyword research process, maybe using a tool like Semrush, Ahrefs, Keywords Everywhere, Google Keyword Planner, or Telescope. You’ve got a spreadsheet brimming with Seed keywords, long-tail phrases, and maybe even a few oddballs you’re not quite sure about. Now what? If keyword research is the map, what you do afterwards ...
If you’ve ever stared at a blank page wondering what kind of content to create next—whether a blog post, a YouTube video, or even a short-form clip—you’re not alone. One of the biggest challenges in content marketing is figuring out which topics are actually worth your time. In this tutorial, I’ll show you how to ...
If you’re running a local business, you already know that showing up in Google’s local search results can make or break your business. Whether you’re a restaurant owner, a law firm, a wellness spa, or a plumber, your ability to get in front of customers when they search “near me” is everything. One of the ...
Canonical tags are one of the most misunderstood elements of technical SEO. Recently, while on a Zoom call with a colleague, I was reminded just how tempting it can be—even for smart, experienced professionals—to misuse them. We were working on a client’s site where the homepage ranked for a high-value keyword, but a category subpage ...
Most marketers think SEO tools start and end with Ahrefs, SEMrush, and maybe a sprinkling of Moz. These are the big three. They dominate the conversation, eat up the budget, and, for many, feel like the “only” option if you’re serious about SEO. But let me introduce you to a scrappy underdog that deserves your ...
I just finished watching a conversation between Tim and Frey on building directories, and let me tell you—Tim is one of the OGs in this space. He’s not spinning up AI-driven super systems. He’s not reinventing the wheel with every new tool that drops on Product Hunt. The man is still building on WordPress with ...
Matt Diggity’s latest video breaks down how he starts a new SEO project: Hint: It involved buying sites that are already ranking for the keywords he wants. He literally googles the keywords and then reaches out to the websites and tells them he’d like to buy their sites. So, if you don’t have a budget ...
Here’s a list of 60+ Custom GPT directories where you can submit your Custom GPT to. (I hope you already built one and have it link back to your site for a juicy DR92 backlink from OpenAI. If not, check out this post on LinkedIn which shares a quick tutorial on how to do this—takes ...
If you’re writing about a topic that’s relatively mature and established, then writing what’s common consensus and basically copying+enhancing what’s already ranking on page one of Google is the right approach. You might see maybe only two “wildcard” results on page one of Google. The way you bean those types of results is by providing ...