Here’s another well-designed website: BTS.
What I like about it is the boldness and simplicity. What’s more, the bolded text paragraphs have interactive highlights (which you don’t see in this screenshot, but you see it on the website).
In the section “How we’re different” they use well-chosen colors and iconography with simple language that easily and quickly conveys the message.
They show lots of real (I assume) faces that are emotionally appealing, and the map does a good job at conveying that they’re very international, with 36 offices all over the world.