CVR stands for “Conversion Rate” in digital marketing. It’s a metric used to determine the effectiveness of a specific marketing effort, campaign, or tactic. Essentially, it measures the proportion of users who take a desired action after engaging with a piece of content or advertisement.
To calculate CVR, you divide the number of conversions (e.g., sales, sign-ups, downloads) by the total number of visitors or interactions, and then multiply by 100 to get a percentage.
So, if you had 1,000 visitors to your website and 50 of them made a purchase, your conversion rate would be 5%.
Here’s a simple conversion rate calculator for you:
CVR is a crucial metric in digital marketing as it helps businesses and marketers understand how well their strategies are working and where improvements can be made to enhance performance.