Articles for author: Marketing Baby

Marketing Baby

Marketing tools

Best Data Enrichment Tools of 2026: Essential Software for Enhanced Customer Intelligence and Database Optimization

Data enrichment tools help businesses fill the gaps in their customer and prospect databases—email addresses, phone numbers, job titles, company firmographics, technographics, and buying intent signals. In 2026, they’re no longer optional for any team doing serious outbound or account-based marketing. The problem is urgent: research consistently shows that up to 60% of B2B lead ...

Marketing Baby

SEO

Why You Should Never Use Canonical Tags for Different Content

Canonical tags are one of the most misunderstood elements of technical SEO. Recently, while on a Zoom call with a colleague, I was reminded just how tempting it can be—even for smart, experienced professionals—to misuse them. We were working on a client’s site where the homepage ranked for a high-value keyword, but a category subpage ...

Marketing Baby

SEO

SEOUtils: The Underdog SEO Tool You Shouldn’t Sleep On

Most marketers think SEO tools start and end with Ahrefs, SEMrush, and maybe a sprinkling of Moz. These are the big three. They dominate the conversation, eat up the budget, and, for many, feel like the “only” option if you’re serious about SEO. But let me introduce you to a scrappy underdog that deserves your ...

Marketing Baby

SEO

Building Online Directories (Tim Stoddart & Frey Chu)

I just finished watching a conversation between Tim and Frey on building directories, and let me tell you—Tim is one of the OGs in this space. He’s not spinning up AI-driven super systems. He’s not reinventing the wheel with every new tool that drops on Product Hunt. The man is still building on WordPress with ...

Marketing Baby

Design

The App Store Screenshot Design Museum You Didn’t Know You Needed

Let’s get one thing straight: most App Store screenshots are a war crime against design. They’re either designed by engineers who think “add blue” is a strategy or marketers who graduated from the University of Canva. Enter Scrnshts.club — a refreshingly unpretentious, gloriously useful rabbit hole of actual App Store screenshot excellence. It’s not a ...

Marketing Baby

Uncategorized

iOS App Store: Use CPP (Custom Product Pages) Like a Pro

Most app marketers are burning cash. Not because their ads suck—but because their App Store listings don’t match the message. Here’s the truth: you can’t run a killer Facebook ad targeting busy founders with a productivity angle, and then dump them on a generic App Store page that screams fun for the whole family. That’s ...

Marketing Baby

Design

Amazing Web Design: The Boat

In case you’ve not seen this site yet, check out The Boat. SBS adapted a graphic novel and turned it into this amazing website, really tapping into the potential of parallax scrolling. You can learn more about the story here after you visit the website: