Having studied Google Analytics for hundreds of websites, one thing I see across the board when it comes to content-heavy sites (like blogs…) is that over time, the biggest source of traffic is organic search for most websites. If you’re running on WordPress, the free Yoast SEO plugin is a no-brainer. It makes it super ...
I’ve just installed the Accelerated Mobile Pages (AMP) plugin by Automattic. If you’re using WordPress, you should do this too. It takes just a minute, but will improve the experience of mobile visitors to your blog. The web is going mobile, the amount of people accessing your content via mobile is always growing, and since ...
I’m currently taking a free course from the Google Analytics Academy on anaytics fundamentals, and this video is super valuable if you want to get a very quick overview of Google Analytic’s reporting features that you can use to poke the data you’ve got in there a bit: It’s super basic, but a great starting ...
First of all, we should start out by saying that Google’s support documentation has the best, most in-depth explanation of this if you’ve got the time to really dig deep. I’m gonna give you a quick, easy-to-understand high-level overview here. Channels in Google Analytics are there to group data from various acquisition sources in a ...