Articles for category: Analytics

Marketing Baby

Explained In Simple Words: Customer Data Maturity Model

You might be collecting data on everything from customer behavior to their shoe sizes, but here’s the million-dollar question—what are you actually doing with all that information? Just having a mountain of data isn’t enough; you’ve got to mine it for the gems that lead to actionable insights. This is where understanding your organization’s Customer ...

Marketing Baby

What is the Goal Flow report in Google Analytics?

In Google Analytics, there’s a report called Goal Flow. First of all, in order to use this report at all, you must have goals set up. A goal is a certain action you want a website visitor to take on your website. Watch this video by Google explaining in less than 3 minutes what a goal ...

Marketing Baby

Content marketing metrics: How Intercom measures content performance

If you’re serious about content marketing, you know that one of the most difficult things it to measure its effectiveness. (Once you’ve got things up and running that is, and you’re getting enough attention from the right kind of audience). Solving the content marketing attribution problem is a huge challenge. Hubspot, and many other marketing solutions ...