You might be collecting data on everything from customer behavior to their shoe sizes, but here’s the million-dollar question—what are you actually doing with all that information? Just having a mountain of data isn’t enough; you’ve got to mine it for the gems that lead to actionable insights. This is where understanding your organization’s Customer … Read more
In Google Analytics, there’s a report called Goal Flow. First of all, in order to use this report at all, you must have goals set up. A goal is a certain action you want a website visitor to take on your website. Watch this video by Google explaining in less than 3 minutes what a goal … Read more
If you’re serious about content marketing, you know that one of the most difficult things it to measure its effectiveness. (Once you’ve got things up and running that is, and you’re getting enough attention from the right kind of audience). Solving the content marketing attribution problem is a huge challenge. Hubspot, and many other marketing solutions … Read more
So you’ve been running an AdWords campaign and now look into Google Analytics to see how it performs. Google Analytics has some great reporting features for AdWords, which shouldn’t surprise you. After all, it’s their main driver or revenue. Some facts about Google’s revenue: Google’s 2015 revenue: $75 billion Breakdown of that revenue: AdWords: $52 … Read more
Whether you have an ecommerce business, a SaaS product or are selling services, you’ll see that there are some geographic regions which are of more value to you. Not all traffic is created equal One thing that I’ve seen quite commonly is that traffic from the US tends to be more valuable than traffic from … Read more
Want to see in which geographic regions you’ve got a more established presence, and in which regions there’s still a lot of potential for growth? The Audience report in Google Analytics makes this really easy. You can find it by clicking in the menu bar on the left on: Audience > Geo > Location It’ll give … Read more