Data enrichment tools help businesses add missing information to their customer and prospect databases. These software solutions fill in gaps like email addresses, phone numbers, job titles, company details, and social media profiles. Companies use data enrichment tools to boost their sales and marketing efforts by having more complete and accurate contact information, but in … Read more
Migrate WordPress Site to a New Host: Complete Step-by-Step Guide
Marketing Baby
Moving a WordPress site to a new host can feel daunting. But once you break it down, it’s not as scary as it sounds. Maybe it’s sluggish performance, lackluster support, or just a better deal elsewhere—switching hosts can seriously boost your site’s vibe and user experience. The migration process means backing up your site, moving … Read more
Quick Way to View websites from different geographic locations
Marketing Baby
Want to see what a website looks like when viewed from different localities? Just head over to GeoPeeker, put in the URL and it’ll display different locations. (Also helps if you’re accessing a site from a geoblocked country.) Here’s an example from Amazon.com:
The Power of Citations in Local SEO: What Every Local Business Needs to Know
If you’re running a local business, you already know that showing up in Google’s local search results can make or break your business. Whether you’re a restaurant owner, a law firm, a wellness spa, or a plumber, your ability to get in front of customers when they search “near me” is everything. One of the … Read more
Why You Should Never Use Canonical Tags for Different Content
Canonical tags are one of the most misunderstood elements of technical SEO. Recently, while on a Zoom call with a colleague, I was reminded just how tempting it can be—even for smart, experienced professionals—to misuse them. We were working on a client’s site where the homepage ranked for a high-value keyword, but a category subpage … Read more
SEOUtils: The Underdog SEO Tool You Shouldn’t Sleep On
Most marketers think SEO tools start and end with Ahrefs, SEMrush, and maybe a sprinkling of Moz. These are the big three. They dominate the conversation, eat up the budget, and, for many, feel like the “only” option if you’re serious about SEO. But let me introduce you to a scrappy underdog that deserves your … Read more