Marketing Baby

Google Analytics crash course – Reporting overview

I’m currently taking a free course from the Google Analytics Academy on anaytics fundamentals, and this video is super valuable if you want to get a very quick overview of Google Analytic’s reporting features that you can use to poke the data you’ve got in there a bit: It’s super basic, but a great starting ...

Marketing Baby

What are Channels in Google Analytics?

First of all, we should start out by saying that Google’s support documentation has the best, most in-depth explanation of this if you’ve got the time to really dig deep. I’m gonna give you a quick, easy-to-understand high-level overview here. Channels in Google Analytics are there to group data from various acquisition sources in a ...