Growth terminology: What’s a smoke test?
Smoke testing in the context of growth marketing is a way of quickly, and with very limited resources, finding out whether a growth idea is … Read more
Written by: Marketing Baby
Published on:
Month: August 2016
What is the Goal Flow report in Google Analytics?
In Google Analytics, there’s a report called Goal Flow. First of all, in order to use this report at all, you must have goals set up. … Read more
Written by: Marketing Baby
Published on:
20 things I learned from reading Hiten Shah’s new book “5 Habits to Building Better Products Faster”
Here are the 20 things I learned from reading Hiten Shah’s new (free) book 5 Habits to Building Better Products Faster: Figure out what your … Read more
Written by: Marketing Baby
Published on:
2 Pageviews, 2 spam comments
So at this point of this blog, I couldn’t care less about the number of pageviews and visitors I’m getting. It just doesn’t matter at … Read more
Written by: Marketing Baby
Published on:
Content marketing metrics: How Intercom measures content performance
If you’re serious about content marketing, you know that one of the most difficult things it to measure its effectiveness. (Once you’ve got things up … Read more
Written by: Marketing Baby
Published on:
Why does Google Analytics show more clicks than visits for an AdWords campaign?
So you’ve been running an AdWords campaign and now look into Google Analytics to see how it performs. Google Analytics has some great reporting features … Read more
Written by: Marketing Baby
Published on:
How to identify geographic regions that could be a source of great customers for your website
Whether you have an ecommerce business, a SaaS product or are selling services, you’ll see that there are some geographic regions which are of more … Read more
Written by: Marketing Baby
Published on:
How to spot mature vs emerging markets using the “Audience” report in Google Analytics
Want to see in which geographic regions you’ve got a more established presence, and in which regions there’s still a lot of potential for growth? … Read more
Written by: Marketing Baby
Published on:
SEO-optimize your WordPress blog with the free Yoast plugin
Having studied Google Analytics for hundreds of websites, one thing I see across the board when it comes to content-heavy sites (like blogs…) is that … Read more
Written by: Marketing Baby
Published on:
AMP – Accelerated Mobile Pages
I’ve just installed the Accelerated Mobile Pages (AMP) plugin by Automattic. If you’re using WordPress, you should do this too. It takes just a minute, … Read more
Written by: Marketing Baby
Published on: