Growth terminology: What’s a smoke test?
Smoke testing in the context of growth marketing is a way of quickly, and with very limited resources, finding out whether a growth idea is … Read more
Digital Marketing
Smoke testing in the context of growth marketing is a way of quickly, and with very limited resources, finding out whether a growth idea is … Read more
In Google Analytics, there’s a report called Goal Flow. First of all, in order to use this report at all, you must have goals set up. … Read more
Here are the 20 things I learned from reading Hiten Shah’s new (free) book 5 Habits to Building Better Products Faster: Figure out what your … Read more
So at this point of this blog, I couldn’t care less about the number of pageviews and visitors I’m getting. It just doesn’t matter at … Read more
If you’re serious about content marketing, you know that one of the most difficult things it to measure its effectiveness. (Once you’ve got things up … Read more
So you’ve been running an AdWords campaign and now look into Google Analytics to see how it performs. Google Analytics has some great reporting features … Read more
Whether you have an ecommerce business, a SaaS product or are selling services, you’ll see that there are some geographic regions which are of more … Read more
Want to see in which geographic regions you’ve got a more established presence, and in which regions there’s still a lot of potential for growth? … Read more
Having studied Google Analytics for hundreds of websites, one thing I see across the board when it comes to content-heavy sites (like blogs…) is that … Read more
I’ve just installed the Accelerated Mobile Pages (AMP) plugin by Automattic. If you’re using WordPress, you should do this too. It takes just a minute, … Read more