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Marketing Baby

Craze

Craze is a full-stack agency that manages startups’ day-to-day marketing. I really like the above-the-fold section of their homepage. By simply slightly mixing the design a bit up, they immediately capture my attention with what at first might be perceived as chaotic, but actually is still very organically structured and inviting. What’s more, it’s almost ...

Marketing Baby

Well-designed website: BTS.com

Here’s another well-designed website: BTS. What I like about it is the boldness and simplicity. What’s more, the bolded text paragraphs have interactive highlights (which you don’t see in this screenshot, but you see it on the website). In the section “How we’re different” they use well-chosen colors and iconography with simple language that easily ...

Marketing Baby

Art

The Language of Creativity: Exploring the Boundless World of Visual Expression

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Hubspot CTAs: Why are they so low res?

Hubspot is a fantastic marketing tool, and they’ve built an impressive company through content marketing. I find it allthemore surprising that the CTAs in their own blog posts are still looking that poor though. Take this example from a blog post they’re featuring prominently on their marketing blog page right now, in February 2023: The ...

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Check DA (Domain Authority) For Free

Ahref’s DA metric is a widely accepted measure for the authority of a domain, similar to MOZ’s DR (Domain Rating). You don’t even need an account to check the DA of any domain. You can use Ahref’s free Website Authority Checker. Just type in the URL of the domain and click the button—it’ll show you ...

Marketing Baby

Plagiarism & AI checker

If you’re publishing content written by other writers, it’s always worth checking for plagiarism and AI-generated content. Tools like Copyscape and Grammarly are behemoths in the space, but a worthwhile alternative is Originality.ai.

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How to check DNS propagation

If you’ve changed the nameservers of your domain, it typically takes some time for these changes to globally propagate. This website is my go-to tool for checking the global propoagation: https://www.whatsmydns.net/#NS/ You just insert your domain name and it’ll show you the nameservers that have propagated already to different places in the world. Here’s an ...

Marketing Baby

Why I love SiteGround’s “Always Online” Feature

(First of all: I’m not a SiteGround affiliate, and this isn’t a sponsored post—I’m in no way compensated or incentivized to say this, and I don’t benefit at all if you sign up for SiteGround. I’m just sharing this because I think it’s valuable information for you, my reader.) If you’re looking for WordPress hosting, ...

Marketing Baby

How to improve Google E-A-T

Some actionable tips from a Clearscope webinar on how to establish E-A-T in the eyes of Google. This is an outtake from a Clearscope webinar. Reference authoritative sources: .org, .gov, .edu sites with long-term authority (10+ years) only update content if nature of the content lends itself to that (don’t just make minor tweaks and ...