B2B buyers remember brands that win AI search comparisons, not brands that win AI search recommendations, and the distinction should change how you create content. A recent survey from HubSpot’s Marketing Against the Grain asked over 200 B2B decision-makers how they engage with AI search results. One finding stood out: 42% of buyers said that ...
Ahrefs analyzed a billion data points across eleven AI search studies, and the clearest signal is that AI visibility tracks with how much people talk about your brand, not how much content you publish. Ahrefs just published eleven studies analyzing over a billion data points on AI search. There’s a lot in there. YouTube correlations, ...
Last year a B2B SaaS company fired their freelance writer. The deliverables were generic, unfocused, off-voice. Three months later they replaced the writer with Claude, fed it the same one-paragraph Slack message they’d been sending the freelancer, and got back generic, unfocused, off-voice content. The writer was never the problem. The brief was the problem. ...
I recently read The Next Phase of B2B Content Marketing: Influencer Nodes by Lars Lofgren and he hit on so many points that I’ve had in mind, but with much sharper clarity, that it inspired me to come up with my own version. I got my start in B2B content marketing in the same area ...
If you’re writing about a topic that’s relatively mature and established, then writing what’s common consensus and basically copying+enhancing what’s already ranking on page one of Google is the right approach. You might see maybe only two “wildcard” results on page one of Google. The way you bean those types of results is by providing ...
Matt Diggity recently released a video in which he shared his favorite guest posting technique: Reverse engineer your competition. Use Ahrefs Content Explorer, type in “By authorname” is of course about finding articles they’ve authored, and the “-domain“ is to exclude their own website. Then you get a list of their guest posts. You can ...
In today’s digital landscape, the importance of high-quality, engaging content is paramount. Content optimization services play a crucial role in enhancing your website’s visibility, driving organic traffic, and ensuring that your target audience finds your content both valuable and relevant. These services leverage various strategies and tactics, including search engine optimization, copy improvements, user experience ...
There’s a number of improvements Ahrefs rolled out last month, but my favorite is the new features you find in the Site Explorer overview. For example, you can now see estimated paid traffic, referring domains, and number of pages in the top 100 SERPs, rather than just organic traffic. In addition to that, you can ...
You’ve created a piece of content and want to gauge its information density? Here’s one way to do this in MarketMuse: Take the word count of your piece of content. Take MarketMuse’s Content Score. Relate the two together. If you find that content ranking in the top 20 spots in Google has 1500 words on ...
I’ve tried copy.ai around February of this year, and I really wasn’t impressed with it. However, there’s been a steady stream of positive buzz around it, including people in the content and marketing space that I trust and respect, so I figured I’d give it another try. Signed up for a trial account, and they ...