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If you want to put your product messaging to the test, there’s a lot of BS agencies that will gladly take your money to tell you things you already knew, or things you really shouldn’t know because they just don’t get it. Fortunately, now there’s Wynter. They actually provide meaningful, impactful message testing. Peep Laja ...
More than 700,000 pieces of art are now available for public domain use, thanks to the Rijksmuseum in Amsterdam. They’re being released under the Creative Commons 1.0 Universal (CC0 1.0) Public Domain Dedication. That basically means you can do pretty much anything with it, without having to pay for it. You’ll have to log in ...
Usually, you just attach UTM parameters to the end of a link and it’s fine. Example: https://en.wikipedia.org/wiki/Miyamoto_Musashi?utm_campaign=supersauce&utm_medium=saucial&utm_source=saucebook But if you’re linking to a specific section of a webpage using an anchor link, attaching the UTM parameter to the end will mess things up—basically it will render the anchor link useless. Instead, it will just link ...
My favorite SEO tool now has a new featured called Link Opportunities. Here’s a quick 4 minute walkthrough of the new feature: I tested this on some of our sites and it’s working quite well. When you’re launching a new page and want to build backlinks, a site:domain.com “keyword phrase” search usually does the job ...
One of the most fundamental aspects of doing keyword research in my opinion is KOB: Keyword Opposition to Benefit Analysis. Todd Malicoat first developed this framework back in 2011. You can read his original post here. Now obviously, something that dates back to 2011 has been improved upon, and I wouldn’t necessary advice you to ...
If you’re looking for a YouTube keyword tool, there are quite a few options available to you. In this post, we’ll look at some of the best ones available in 2020, and how to tell which one is right for you. YouTube is the second largest search engine in the world after Google itself. It ...
I’ve been using hunter.io to find email addresses for a long time, but recently I tried their Cold Email Campaigns tool (which is in beta). It’s really great if you want to email a low volume (I’d say anywhere from a few dozen to a few hundred) prospects, and you want to send plain-text emails. ...
The first dedicated password manager I ever owned was RoboForm. It was great in the early days, but nowadays there are much better solutions. A few years ago I reviewed the available options and landed on Lastpass as my password manager of choice. And that was good for a while… until Lastpass just degenerated into ...
I’m a huge believer in the power of learning from your competitors. Once you’ve identified companies that are targeting the same audience you’re going after, and they’re doing it well… doing a bit of detective work can be immensely valuable. But it can also be immensely time-consuming, especially when it comes to staying on top ...