If you want to learn more about Account-based marketing (ABM), there’s a great 5-minute video with Andre Yee of Triblio over at the LeadGenius blog. ABM works both for inbound & outbound future of B2B marketing is not lead gen, but ABM (because it’s more targeted and personalized) easy starting point for ABM: apply ABM ...
Statsbot is a tool that can connect your analytics solution, like Google Analytics or Mixpanel, to Slack and automatically alert you when there’s an unusual spike in your data. This comes in super handy, because you simply can’t monitor your data all the time. But software can. Which allows you to react more promptly and ...
I recently watched a video of Jay Abraham doing a very quick marketing consultation. The most fascinating part was how fast Jay would pinpoint the biggest growth opportunity for this particular business: I run a community pharmacy, and we have multiple pharmacies around Australia. The challenge we have at the moment is that there is ...
Product Hunt is a great platform to platform to get our product in front of a passionate and influential crowd that deeply cares about great products. It’s a hangout place for innovators & early adopters. [source] Having your product features on Product Hunt can result in hundreds or even thousands of new signups and customers. There’s a ...
Google recently made some changes to the way it’s showing data, especially for advertisers with “lower monthly spend” (without elaborating what lower monthly spend exactly is): Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, ...
If you care about writing high-converting emails, there’s a great video for you. Ben Settle and Kevin Rogers dissect some great email copy and go into why it worked so well. To view the video (which is about an hour long), you need to scroll to the bottom of this sales page and then click on ...
Case studies of A/B tests where a website changed their order button color from green to orange and saw a 30% increase in revenue have been popular among the web. A huge improvement as a result of a tiny change. And while this sometimes does happen in the real world, it’s a rare exception. But it ...
Sendbloom is a prospecting automation platform that helps you build your sales pipeline. If you’re using the cold calling 2.0 model popularized by Aaron Ross in his groundbreaking book Predictable Revenue, then you’re sending cold emails to get people to take the next step in the sales funnel – whether that’s responding to your email, getting ...
There are many variations of doing outreach to promote your blog posts. The most widely known, utilized (and abused) way is influencer outreach. Cody Lister from MarketDoc recently shared a influencer tactic he’s been using that reaches out to people who have commented on other people’s blogs. Here’s the method in a nutshell: Find posts that ...
When it comes to creating marketing websites, a lot of people think that: “People don’t read.” “There’s too much text.” “Say this in less words.” “Who’s gonna read all this?” And while you definitely don’t want to overwhelm your website visitors with excessively long text-blocks that distract from the core messaging… … don’t make the ...