If you’ve got an email list,you’ll also have unsubscribes. Now one thing you want to do is to put an unsubscribe survey into place so that you can learn why people actually unsubscribe. What’s the reason that they went through the whole trouble of signing up in the first place… only to unsubscribe again later … Read more
Here’s a great example of a welcome mail I received when signing up for a newsletter: Hi, I’m Sol. I just wanted to pop this quick email to say thanks for joining the SJO.com family. I don’t want to bore you with a “look how amazing” paragraph is… so if you want to know … Read more
Lead forms are dead! That’s what many marketing experts proclaim nowadays. The most compelling case was probably made by the Drift team But while nobody likes filling out forms, that’s not a new thing. These people say that lead forms are a thing of the past, as if back in the days people enjoyed filling … Read more
If you’re doing outbound sales, ZenProspect might be an interesting solution for you. It’s a unified lead gen and sales communication platform to help businesses build more pipeline in minutes. They’re a pretty fresh company, so this might be a case where getting in early could pay off… or be a total flop 🙂 They … Read more
Calendly has a pretty neat feature that allows you to add UTM tags to your calendly scheduling links. Simply attach ?utm_campaign=campaignname to the end of your calendly link and Calendly will keep track of the data, and you can even export it into a CSV. Check out their documentation for more.
First, I didn’t know what a cinemagraph is, so I’ll cover this first: A cinemagraph is a still photograph in which a minor and repeated movement occurs. It’s basically a video that looks like a photo… with some magic motion in it. Or, as the creator of cinemagraphs called it, it’s a living photo. Cinemagraphs are … Read more
This is an account-based marketing platform that has gotten a lot of buzz at Dreamforce recently: Engagio. https://www.youtube.com/watch?v=Tcnup2Gzg_k This & LeadGenius were pretty much head-to-head.
If you want to bring data from multiple data sources into Google Analytics, there’s a tool that can do accomplish this really well: Funnel.io They’ve got 3 different products, the one I’m referring to here is called Google Analytics upload. This way, you can upload your cost data into Google Analytics, and then evaluate all … Read more
A data warehouse is a place where you collect all the data you have from different sources. Let’s say you run a blog on WordPress and have Google Analytics installed, and you use Autopilot for your email marketing and Optimizely to run A/B tests on your website. And then you’re keeping customer data in your … Read more