Articles for category: Uncategorized

iOS App Store: Use CPP (Custom Product Pages) Like a Pro

Most app marketers are burning cash. Not because their ads suck—but because their App Store listings don’t match the message. Here’s the truth: you can’t run a killer Facebook ad targeting busy founders with a productivity angle, and then dump them on a generic App Store page that screams fun for the whole family. That’s ...

Marketing Baby

ShowIt Design Settings

The Design Settings in ShowIt are where you define your universal design: fonts and colors that will be the defaults for the entire site. It’s really where you define your brand on a practical level. This is what Design Settings can look like: You can see the COLOR PALETTE, which allows you to define your ...

Marketing Baby

SEO-friendly Site Architecture Guide by Matt Diggity

If you don’t know about how to plan your web site architecture for SEO, this 20 minute video by Matt Diggity is a great crash course that teaches you everything you need to know. Top-Down Recycle The way these sites are interlinked are all through contextual links that link from the body of the article ...

Marketing Baby

The 5 Ps of Marketing: The Quintessential Marketing Blueprint

The 5 Ps of Marketing are quintessential elements that encapsulate the essence of marketing in the business realm. They are crucial pillars that dictate the marketing strategies of a company, aiming to fulfill the consumers’ needs while achieving business goals. These components are: Understanding and implementing the 5 Ps of Marketing strategically can significantly enhance ...

Marketing Baby

The Price of Streaming: Understanding Why Pricing Strategy is Crucial in the Digital Age

In the ever-evolving realm of digital entertainment, pricing isn’t just a matter of numbers—it’s a strategic function that can make or break a platform’s success. As streaming services like YouTube TV incrementally increase their monthly charges, and giants such as Disney+ and Netflix hint at similar moves, consumers are prompted to re-evaluate the value they ...