Here is a masterful example of a AEO tactic out in the wild: Someone at a growing B2B company opens ChatGPT. They already use Gusto for payroll. Now they need a PEO. Reasonable question: “Should I use Gusto for a PEO if I already use them for payroll?” ChatGPT’s answer? Gusto isn’t a PEO. It ...
A recent Ahrefs video by Sam Oh walks through the standard playbook for growing a new website from zero: get listed in directories, build free tools, start an email list, show up in forums, pursue sweat-equity partnerships. It’s solid advice. Every tactic on the list works. And none of them, on their own, will build ...
The way most people picture AI search is wrong. They imagine a user types a question, the AI thinks for a moment, and an answer appears. Clean, linear, one-to-one. What’s actually happening looks more like a casting call. When someone asks Perplexity or SearchGPT a complex question, the system doesn’t reason from memory. It decomposes ...
Every growth engagement starts the same way. The brief says “we need more content.” The roadmap is full of net-new pages, net-new blog posts, net-new landing pages. The assumption is always that the content gap is a production problem. Then you look at what the company already has. Help documentation with detailed explanations of every ...
Two marketers sit in the same company. One builds the campaign architecture, fixes the attribution model, and quietly ships work that actually moves pipeline. The other spends half their week in cross-functional meetings, asking sales for input on messaging, looping in product on positioning decisions, and presenting results (including results they didn’t personally drive) in ...
Python absolutely runs the show when it comes to web scraping. Its syntax is readable, the library ecosystem is massive, and honestly, the community is so active that you’ll never feel stuck for long. Whether you’re wrangling HTML, juggling JavaScript, or building something that needs to scale, Python’s got you covered. Core Advantages and Use ...
Moving a WordPress site to a new host can feel daunting. But once you break it down, it’s not as scary as it sounds. Maybe it’s sluggish performance, lackluster support, or just a better deal elsewhere—switching hosts can seriously boost your site’s vibe and user experience. The migration process means backing up your site, moving ...
Want to see what a website looks like when viewed from different localities? Just head over to GeoPeeker, put in the URL and it’ll display different locations. (Also helps if you’re accessing a site from a geoblocked country.) Here’s an example from Amazon.com:
Most app marketers are burning cash. Not because their ads suck—but because their App Store listings don’t match the message. Here’s the truth: you can’t run a killer Facebook ad targeting busy founders with a productivity angle, and then dump them on a generic App Store page that screams fun for the whole family. That’s ...
The Design Settings in ShowIt are where you define your universal design: fonts and colors that will be the defaults for the entire site. It’s really where you define your brand on a practical level. This is what Design Settings can look like: You can see the COLOR PALETTE, which allows you to define your ...