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Marketing Baby

Why I love SiteGround’s “Always Online” Feature

(First of all: I’m not a SiteGround affiliate, and this isn’t a sponsored post—I’m in no way compensated or incentivized to say this, and I don’t benefit at all if you sign up for SiteGround. I’m just sharing this because I think it’s valuable information for you, my reader.) If you’re looking for WordPress hosting, ...

Marketing Baby

How to improve Google E-A-T

Some actionable tips from a Clearscope webinar on how to establish E-A-T in the eyes of Google. This is an outtake from a Clearscope webinar. Reference authoritative sources: .org, .gov, .edu sites with long-term authority (10+ years) only update content if nature of the content lends itself to that (don’t just make minor tweaks and ...

Marketing Baby

Consumer sites that crush SEO

I always find it interesting to check on sites in different industries that do SEO really well. There’s a lot to be learned venturing out of the bubble you’re in as a marketer, and I’m very much in the B2B bubble. So here’s some consumer sites that stood out for me in terms of their ...

Marketing Baby

3 Ways To Get Word Count for SERPs

Sometimes you want to know the word count for pages ranking for a given keyword. Obviously you can manually go through each and copy+paste the text, but you got better things to do with your time. thruuu This is my favorite free way of getting word counts, and a lot of other interesting data from ...

Marketing Baby

What’s the Best Thesaurus Tool for Marketers?

When you’re lost for words, here are some cool thesaurus tools: Thesaurus.com Duh, yeah. Obviously. But also, great, so it definitely deserves it’s place here. OneLook thesaurus I love how fast and simple this thesaurus is. It’s also very, very powerful. Look at this: One thing that’s extra-cool about it is the filter function: So ...

Marketing Baby

Dropbox Capture – A new Loom Alternative

Dropbox just released a beta version of Capture—which is basically a Loom alternative. Loom is great, but with the free plan you’re limited to 25 videos and 5 minutes per video. Personally, I don’t use Loom enough to spend $100 a year on it, so I end up deleting Loom videos—which is fine for the ...

Marketing Baby

Free until 2022: Semrush’s new Backlinks Analytics

Semrush just launched a new Backlinks Analytics tool that they’re making available for everyone to use completely free until 2022. Their backlink database is winning the market: With their new backlinks analyzer, you can check out what backlinks your competitors are getting, find linkbuilding opportunities, and apply filters to slice and dice the backlink data ...

MarketMuse How To: Measuring Information Density

You’ve created a piece of content and want to gauge its information density? Here’s one way to do this in MarketMuse: Take the word count of your piece of content. Take MarketMuse’s Content Score. Relate the two together. If you find that content ranking in the top 20 spots in Google has 1500 words on ...