A data warehouse is a place where you collect all the data you have from different sources. Let’s say you run a blog on WordPress and have Google Analytics installed, and you use Autopilot for your email marketing and Optimizely to run A/B tests on your website. And then you’re keeping customer data in your ...
A lot of companies that start out serving a very narrow niche gain their passionate initial traction by zeroing in on the language. They really speak the language of the core audience they’re serving. Here are two great examples: Stripe They’re initial homepage was very technical and spoke directly to developers: The current version addresses ...
Clearbit did this: In Clearbit’s iterative search for new additions to their collection of data APIs, they find pieces of the puzzle that have standalone value. So they make them available for free to anyone, often without even requiring an email address. For example, the Logo API is helpful and super lightweight API that lets ...
I remember the days when a new marketing tool was actually something exciting. A new keyword tool that would help you quickly evaluate the SEO competitiveness of any given keyword. An email marketing tool that would allow you to create automatic follow up emails to subscribers who hadn’t opened your most recent email. A software ...
If you want to learn more about Account-based marketing (ABM), there’s a great 5-minute video with Andre Yee of Triblio over at the LeadGenius blog. ABM works both for inbound & outbound future of B2B marketing is not lead gen, but ABM (because it’s more targeted and personalized) easy starting point for ABM: apply ABM ...
Statsbot is a tool that can connect your analytics solution, like Google Analytics or Mixpanel, to Slack and automatically alert you when there’s an unusual spike in your data. This comes in super handy, because you simply can’t monitor your data all the time. But software can. Which allows you to react more promptly and ...
I recently watched a video of Jay Abraham doing a very quick marketing consultation. The most fascinating part was how fast Jay would pinpoint the biggest growth opportunity for this particular business: I run a community pharmacy, and we have multiple pharmacies around Australia. The challenge we have at the moment is that there is ...
Product Hunt is a great platform to platform to get our product in front of a passionate and influential crowd that deeply cares about great products. It’s a hangout place for innovators & early adopters. [source] Having your product features on Product Hunt can result in hundreds or even thousands of new signups and customers. There’s a ...
Google recently made some changes to the way it’s showing data, especially for advertisers with “lower monthly spend” (without elaborating what lower monthly spend exactly is): Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, ...
If you care about writing high-converting emails, there’s a great video for you. Ben Settle and Kevin Rogers dissect some great email copy and go into why it worked so well. To view the video (which is about an hour long), you need to scroll to the bottom of this sales page and then click on ...