There’s a pretty cool tool for doing competitive research that shows you which ads a given company is running: The Facebook Ads Gallery by AdEspresso. Now it should be mentioned that their database isn’t complete, and their data isn’t 100% accurate. Especially if you’re with smaller advertisers, you often will find that they don’t have ...
Yesterday I wrote about a tool for content marketers that’s build to predict how your content idea will perform. Today, I’ll talk about a way of validating content ideas that doesn’t require this tool. It’s based on this post by Sujan Patel: Your idea isn’t original. Someone else had this idea before. That’s great news! Because ...
Here’s for some “big thinking” marketing, an in-depth interview with Airbnb’s CMO on their high-level marketing strategy: Airbnb’s CMO Wants to Redefine Experiential Marketing With the Company’s New Offering
This is one of the biggest frustrations in content marketing: Not being able to tell how well a given piece of content will perform. (Of course, the same could be said about life… Whatever you do is an investment of something—your time, money, energy, mindshare, attention, care—and you can’t ever know whether it’s worth it ...
If you’re doing a lot of sales via email, then you know how important it is to get emails in your prospects’ inbox at the right time. Oftentimes sales people now work at unusual business hours but don’t want to send emails at that time. Here’s a list of sales apps that you can use ...
If you’ve got an email list,you’ll also have unsubscribes. Now one thing you want to do is to put an unsubscribe survey into place so that you can learn why people actually unsubscribe. What’s the reason that they went through the whole trouble of signing up in the first place… only to unsubscribe again later ...
Here’s a great example of a welcome mail I received when signing up for a newsletter: Hi, I’m Sol. I just wanted to pop this quick email to say thanks for joining the SJO.com family. I don’t want to bore you with a “look how amazing” paragraph is… so if you want to know ...
Lead forms are dead! That’s what many marketing experts proclaim nowadays. The most compelling case was probably made by the Drift team But while nobody likes filling out forms, that’s not a new thing. These people say that lead forms are a thing of the past, as if back in the days people enjoyed filling ...
If you’re doing outbound sales, ZenProspect might be an interesting solution for you. It’s a unified lead gen and sales communication platform to help businesses build more pipeline in minutes. They’re a pretty fresh company, so this might be a case where getting in early could pay off… or be a total flop 🙂 They ...
Calendly has a pretty neat feature that allows you to add UTM tags to your calendly scheduling links. Simply attach ?utm_campaign=campaignname to the end of your calendly link and Calendly will keep track of the data, and you can even export it into a CSV. Check out their documentation for more.