Articles for category: Uncategorized

Marketing Baby

Free until 2022: Semrush’s new Backlinks Analytics

Semrush just launched a new Backlinks Analytics tool that they’re making available for everyone to use completely free until 2022. Their backlink database is winning the market: With their new backlinks analyzer, you can check out what backlinks your competitors are getting, find linkbuilding opportunities, and apply filters to slice and dice the backlink data ...

Marketing Baby

Quick & Free Way to Remove Background From Photos: Pixlr

Pixlr is a free online image editor (works in your browser) that’s pretty fast and powerful. If you got Adobe Photoshop, you obviously don’t need this, but if you’re a marketer who just every once in a while needs to do some common image edits, Pixlr is a great tool. I particularly use Pixlr’s free ...

Marketing Baby

Super-early quick user testing tools

If you quickly gather some user feedback there’s two solutions right now that I go to by default: Wynter Pick criteria that defines the audience you want to get feedback from. Set up a test in a couple of minutes. Get results within 12-48 hours. Great for testing messaging, evaluating A/B testing alternatives, cold email ...

Marketing Baby

Master new marketing skills the Lex Fridman way

Lex Fridman shared an interesting framework for learning and mastering a new skill: Year 1: Spend 2 hours a day doing this. Every day. This builds the foundation Year 2-5: Spend 1 hour per day to build the expertise. From year 5 onwards: Spend a few minutes ever day, but make that a hard lower ...

LinkedIn for B2B Leads

The folks over at DemandCurve just published a massive guide on using (organic) LinkedIn as a B2B customer acquisition channel. It’s all about posting great content on LinkedIn, building a following, and eventually taking that following off LinkedIn to specific offers to convert them into high-value leads and eventually customers. Read the full guide here. ...

Tim Soulo’s Link Building Outreach Learnings

Tim Soulo recently tweeted some of his learnings from a quick link building outreach experiment. Let’s talk about “Link Building Outreach.” I recently tried to acquire some links to one of my blog posts.. So I reviewed ~200 link prospects (collected by a contractor) and sent ~90 emails. …and it was quite a learning experience ...

Marketing Baby

Not-dumb message testing for B2B SaaS? Wynter from Peep Laja

If you want to put your product messaging to the test, there’s a lot of BS agencies that will gladly take your money to tell you things you already knew, or things you really shouldn’t know because they just don’t get it. Fortunately, now there’s Wynter. They actually provide meaningful, impactful message testing. Peep Laja ...

Marketing Baby

Marketing attribution: HTML anchor links and UTM parameters—here’s how to make them work together

Usually, you just attach UTM parameters to the end of a link and it’s fine. Example: https://en.wikipedia.org/wiki/Miyamoto_Musashi?utm_campaign=supersauce&utm_medium=saucial&utm_source=saucebook But if you’re linking to a specific section of a webpage using an anchor link, attaching the UTM parameter to the end will mess things up—basically it will render the anchor link useless. Instead, it will just link ...