If you or members of your team want to get the word out and share their expertise, being interviewed on podcasts by people in your industry is a great way of doing so. Sparktoro is a tool that makes it easy to type in a keyword, and then come up with a list of podcasts ...
Lex Fridman shared an interesting framework for learning and mastering a new skill: Year 1: Spend 2 hours a day doing this. Every day. This builds the foundation Year 2-5: Spend 1 hour per day to build the expertise. From year 5 onwards: Spend a few minutes ever day, but make that a hard lower ...
The folks over at DemandCurve just published a massive guide on using (organic) LinkedIn as a B2B customer acquisition channel. It’s all about posting great content on LinkedIn, building a following, and eventually taking that following off LinkedIn to specific offers to convert them into high-value leads and eventually customers. Read the full guide here. ...
Tim Soulo recently tweeted some of his learnings from a quick link building outreach experiment. Let’s talk about “Link Building Outreach.” I recently tried to acquire some links to one of my blog posts.. So I reviewed ~200 link prospects (collected by a contractor) and sent ~90 emails. …and it was quite a learning experience ...
If you want to put your product messaging to the test, there’s a lot of BS agencies that will gladly take your money to tell you things you already knew, or things you really shouldn’t know because they just don’t get it. Fortunately, now there’s Wynter. They actually provide meaningful, impactful message testing. Peep Laja ...
More than 700,000 pieces of art are now available for public domain use, thanks to the Rijksmuseum in Amsterdam. They’re being released under the Creative Commons 1.0 Universal (CC0 1.0) Public Domain Dedication. That basically means you can do pretty much anything with it, without having to pay for it. You’ll have to log in ...
Usually, you just attach UTM parameters to the end of a link and it’s fine. Example: https://en.wikipedia.org/wiki/Miyamoto_Musashi?utm_campaign=supersauce&utm_medium=saucial&utm_source=saucebook But if you’re linking to a specific section of a webpage using an anchor link, attaching the UTM parameter to the end will mess things up—basically it will render the anchor link useless. Instead, it will just link ...
My favorite SEO tool now has a new featured called Link Opportunities. Here’s a quick 4 minute walkthrough of the new feature: I tested this on some of our sites and it’s working quite well. When you’re launching a new page and want to build backlinks, a site:domain.com “keyword phrase” search usually does the job ...
One of the most fundamental aspects of doing keyword research in my opinion is KOB: Keyword Opposition to Benefit Analysis. Todd Malicoat first developed this framework back in 2011. You can read his original post here. Now obviously, something that dates back to 2011 has been improved upon, and I wouldn’t necessary advice you to ...
If you’re looking for a YouTube keyword tool, there are quite a few options available to you. In this post, we’ll look at some of the best ones available in 2020, and how to tell which one is right for you. YouTube is the second largest search engine in the world after Google itself. It ...