Calendly has a pretty neat feature that allows you to add UTM tags to your calendly scheduling links. Simply attach ?utm_campaign=campaignname to the end of your calendly link and Calendly will keep track of the data, and you can even export it into a CSV. Check out their documentation for more.
First, I didn’t know what a cinemagraph is, so I’ll cover this first: A cinemagraph is a still photograph in which a minor and repeated movement occurs. It’s basically a video that looks like a photo… with some magic motion in it. Or, as the creator of cinemagraphs called it, it’s a living photo. Cinemagraphs are ...
This is an account-based marketing platform that has gotten a lot of buzz at Dreamforce recently: Engagio. https://www.youtube.com/watch?v=Tcnup2Gzg_k This & LeadGenius were pretty much head-to-head.
If you want to bring data from multiple data sources into Google Analytics, there’s a tool that can do accomplish this really well: Funnel.io They’ve got 3 different products, the one I’m referring to here is called Google Analytics upload. This way, you can upload your cost data into Google Analytics, and then evaluate all ...
A data warehouse is a place where you collect all the data you have from different sources. Let’s say you run a blog on WordPress and have Google Analytics installed, and you use Autopilot for your email marketing and Optimizely to run A/B tests on your website. And then you’re keeping customer data in your ...
A lot of companies that start out serving a very narrow niche gain their passionate initial traction by zeroing in on the language. They really speak the language of the core audience they’re serving. Here are two great examples: Stripe They’re initial homepage was very technical and spoke directly to developers: The current version addresses ...
Clearbit did this: In Clearbit’s iterative search for new additions to their collection of data APIs, they find pieces of the puzzle that have standalone value. So they make them available for free to anyone, often without even requiring an email address. For example, the Logo API is helpful and super lightweight API that lets ...
I remember the days when a new marketing tool was actually something exciting. A new keyword tool that would help you quickly evaluate the SEO competitiveness of any given keyword. An email marketing tool that would allow you to create automatic follow up emails to subscribers who hadn’t opened your most recent email. A software ...
If you want to learn more about Account-based marketing (ABM), there’s a great 5-minute video with Andre Yee of Triblio over at the LeadGenius blog. ABM works both for inbound & outbound future of B2B marketing is not lead gen, but ABM (because it’s more targeted and personalized) easy starting point for ABM: apply ABM ...