SEOmonitor is a pretty neat keyword research & management tool that’s currently being used by some preeeetty smart SEO dudes I know 🙂 Some of the things that they do really well: topical aggregation SEO forecasting a simplified score to track your SEO performance (rather than a confusing mess of increases and decreases in your ...
Simple way to increase the reach of your content: repurpose it. Simple way to get more mileage out of your podcast episodes? Turn the audio episodes into videos that you upload to YouTube, and make sure to have an SEO-friendly title, description, etc. If that sounds like a lot of work… it actually isn’t with ...
I’ve just heard about a company called written, and they have a business model that’s completely new to me. What they do is license high-performing content. They go out to people that have successful organic content and ask them if they can license their content in exchange for payment. Then they find companies that want ...
If you’re looking for a cheap BuiltWith.com alternative, check out NerdyData. It’s not as powerful as BuiltWith.com, but better value for money for teams that aren’t making heavy use of BuiltWith.com Case in point: Not saying that one is better than the other. It really depends on the value the tool creates for your company.
There’s a pretty cool tool for doing competitive research that shows you which ads a given company is running: The Facebook Ads Gallery by AdEspresso. Now it should be mentioned that their database isn’t complete, and their data isn’t 100% accurate. Especially if you’re with smaller advertisers, you often will find that they don’t have ...
Yesterday I wrote about a tool for content marketers that’s build to predict how your content idea will perform. Today, I’ll talk about a way of validating content ideas that doesn’t require this tool. It’s based on this post by Sujan Patel: Your idea isn’t original. Someone else had this idea before. That’s great news! Because ...
Here’s for some “big thinking” marketing, an in-depth interview with Airbnb’s CMO on their high-level marketing strategy: Airbnb’s CMO Wants to Redefine Experiential Marketing With the Company’s New Offering
This is one of the biggest frustrations in content marketing: Not being able to tell how well a given piece of content will perform. (Of course, the same could be said about life… Whatever you do is an investment of something—your time, money, energy, mindshare, attention, care—and you can’t ever know whether it’s worth it ...
If you’re doing a lot of sales via email, then you know how important it is to get emails in your prospects’ inbox at the right time. Oftentimes sales people now work at unusual business hours but don’t want to send emails at that time. Here’s a list of sales apps that you can use ...
If you’ve got an email list,you’ll also have unsubscribes. Now one thing you want to do is to put an unsubscribe survey into place so that you can learn why people actually unsubscribe. What’s the reason that they went through the whole trouble of signing up in the first place… only to unsubscribe again later ...