Case studies of A/B tests where a website changed their order button color from green to orange and saw a 30% increase in revenue have been popular among the web. A huge improvement as a result of a tiny change. And while this sometimes does happen in the real world, it’s a rare exception. But it ...
Sendbloom is a prospecting automation platform that helps you build your sales pipeline. If you’re using the cold calling 2.0 model popularized by Aaron Ross in his groundbreaking book Predictable Revenue, then you’re sending cold emails to get people to take the next step in the sales funnel – whether that’s responding to your email, getting ...
There are many variations of doing outreach to promote your blog posts. The most widely known, utilized (and abused) way is influencer outreach. Cody Lister from MarketDoc recently shared a influencer tactic he’s been using that reaches out to people who have commented on other people’s blogs. Here’s the method in a nutshell: Find posts that ...
When it comes to creating marketing websites, a lot of people think that: “People don’t read.” “There’s too much text.” “Say this in less words.” “Who’s gonna read all this?” And while you definitely don’t want to overwhelm your website visitors with excessively long text-blocks that distract from the core messaging… … don’t make the ...
Most content marketers agree that writing less and better content is the way to go. The day of churning out a ton of low-quality content are long gone. This is something that worked in the past, but the algorithms (Google, FB, etc) are getting better at surfacing quality content that provides the best experience to ...
If you’re advertising with AdWords, you’re probably already familiar with the match types for keywords: broad match phrase match exact match negative match But one thing many people aren’t aware of is what Google has termed broad match modifier. These are basically like a tighter-controlled version of broadmatch, and they way you use them in AdWords ...
Smoke testing in the context of growth marketing is a way of quickly, and with very limited resources, finding out whether a growth idea is worth executing or not. If you’re trying to gain traction for your software product, there are a ton of growth experiments you could run. Most of the time, growth marketers ...
In Google Analytics, there’s a report called Goal Flow. First of all, in order to use this report at all, you must have goals set up. A goal is a certain action you want a website visitor to take on your website. Watch this video by Google explaining in less than 3 minutes what a goal ...
Here are the 20 things I learned from reading Hiten Shah’s new (free) book 5 Habits to Building Better Products Faster: Figure out what your customers need, instead of what you think they need. The early stages of product development aren’t at all about your constraints or your resources. They’re about focusing on what’s important: ...
So at this point of this blog, I couldn’t care less about the number of pageviews and visitors I’m getting. It just doesn’t matter at this point. But what surprised me was the effectiveness of the spamb0ts. I got exactly two visitors to marketingbaby.com since I launched the blog, that’s what Google Analytics tells me. ...