If you’re serious about content marketing, you know that one of the most difficult things it to measure its effectiveness. (Once you’ve got things up and running that is, and you’re getting enough attention from the right kind of audience). Solving the content marketing attribution problem is a huge challenge. Hubspot, and many other marketing solutions ...
So you’ve been running an AdWords campaign and now look into Google Analytics to see how it performs. Google Analytics has some great reporting features for AdWords, which shouldn’t surprise you. After all, it’s their main driver or revenue. Some facts about Google’s revenue: Google’s 2015 revenue: $75 billion Breakdown of that revenue: AdWords: $52 ...
Whether you have an ecommerce business, a SaaS product or are selling services, you’ll see that there are some geographic regions which are of more value to you. Not all traffic is created equal One thing that I’ve seen quite commonly is that traffic from the US tends to be more valuable than traffic from ...
Want to see in which geographic regions you’ve got a more established presence, and in which regions there’s still a lot of potential for growth? The Audience report in Google Analytics makes this really easy. You can find it by clicking in the menu bar on the left on: Audience > Geo > Location It’ll give ...
Having studied Google Analytics for hundreds of websites, one thing I see across the board when it comes to content-heavy sites (like blogs…) is that over time, the biggest source of traffic is organic search for most websites. If you’re running on WordPress, the free Yoast SEO plugin is a no-brainer. It makes it super ...
I’ve just installed the Accelerated Mobile Pages (AMP) plugin by Automattic. If you’re using WordPress, you should do this too. It takes just a minute, but will improve the experience of mobile visitors to your blog. The web is going mobile, the amount of people accessing your content via mobile is always growing, and since ...
I’m currently taking a free course from the Google Analytics Academy on anaytics fundamentals, and this video is super valuable if you want to get a very quick overview of Google Analytic’s reporting features that you can use to poke the data you’ve got in there a bit: It’s super basic, but a great starting ...
First of all, we should start out by saying that Google’s support documentation has the best, most in-depth explanation of this if you’ve got the time to really dig deep. I’m gonna give you a quick, easy-to-understand high-level overview here. Channels in Google Analytics are there to group data from various acquisition sources in a ...