Marketing Baby

Growth terminology: What’s a smoke test?

Smoke testing in the context of growth marketing is a way of quickly, and with very limited resources, finding out whether a growth idea is worth executing or not. If you’re trying to gain traction for your software product, there are a ton of growth experiments you could run. Most of the time, growth marketers ...

Marketing Baby

What is the Goal Flow report in Google Analytics?

In Google Analytics, there’s a report called Goal Flow. First of all, in order to use this report at all, you must have goals set up. A goal is a certain action you want a website visitor to take on your website. Watch this video by Google explaining in less than 3 minutes what a goal ...

Marketing Baby

2 Pageviews, 2 spam comments

So at this point of this blog, I couldn’t care less about the number of pageviews and visitors I’m getting. It just doesn’t matter at this point. But what surprised me was the effectiveness of the spamb0ts. I got exactly two visitors to marketingbaby.com since I launched the blog, that’s what Google Analytics tells me. ...

Marketing Baby

Content marketing metrics: How Intercom measures content performance

If you’re serious about content marketing, you know that one of the most difficult things it to measure its effectiveness. (Once you’ve got things up and running that is, and you’re getting enough attention from the right kind of audience). Solving the content marketing attribution problem is a huge challenge. Hubspot, and many other marketing solutions ...

Marketing Baby

SEO-optimize your WordPress blog with the free Yoast plugin

Having studied Google Analytics for hundreds of websites, one thing I see across the board when it comes to content-heavy sites (like blogs…) is that over time, the biggest source of traffic is organic search for most websites. If you’re running on WordPress, the free Yoast SEO plugin is a no-brainer. It makes it super ...

Marketing Baby

AMP – Accelerated Mobile Pages

I’ve just installed the Accelerated Mobile Pages (AMP) plugin by Automattic. If you’re using WordPress, you should do this too. It takes just a minute, but will improve the experience of mobile visitors to your blog. The web is going mobile, the amount of people accessing your content via mobile is always growing, and since ...