You’ve created a piece of content and want to gauge its information density? Here’s one way to do this in MarketMuse: Take the word count of your piece of content. Take MarketMuse’s Content Score. Relate the two together. If you find that content ranking in the top 20 spots in Google has 1500 words on … Read more
Pixlr is a free online image editor (works in your browser) that’s pretty fast and powerful. If you got Adobe Photoshop, you obviously don’t need this, but if you’re a marketer who just every once in a while needs to do some common image edits, Pixlr is a great tool. I particularly use Pixlr’s free … Read more
If you quickly gather some user feedback there’s two solutions right now that I go to by default: Wynter Pick criteria that defines the audience you want to get feedback from. Set up a test in a couple of minutes. Get results within 12-48 hours. Great for testing messaging, evaluating A/B testing alternatives, cold email … Read more
I’ve tried copy.ai around February of this year, and I really wasn’t impressed with it. However, there’s been a steady stream of positive buzz around it, including people in the content and marketing space that I trust and respect, so I figured I’d give it another try. Signed up for a trial account, and they … Read more
If you or members of your team want to get the word out and share their expertise, being interviewed on podcasts by people in your industry is a great way of doing so. Sparktoro is a tool that makes it easy to type in a keyword, and then come up with a list of podcasts … Read more
AI tools are definitely moving aggressively into the content world, and there’s no doubt that soon, AI-generated content will saturate the web. Right now the quality of that content is… well, nothing to worry about. But this will change as the technology improves. Ryan Law from Animalz shared an insightful article: His take: For many … Read more
Lex Fridman shared an interesting framework for learning and mastering a new skill: Year 1: Spend 2 hours a day doing this. Every day. This builds the foundation Year 2-5: Spend 1 hour per day to build the expertise. From year 5 onwards: Spend a few minutes ever day, but make that a hard lower … Read more