While B2B content teams debate which AI platform to optimize for, the more urgent question is who’s actually in the retrieval set for their category — and the answer is rarely them. Most B2B content teams are now running some version of the same audit. They’re asking which AI platform to optimize for, mapping their ...
Every platform eventually recaptures the value it let you borrow, and Google’s AI features are just search finally completing the same arc Facebook, Twitter, and every other channel completed years ago. In 2014, Facebook told brand pages the party was over. Organic reach, which had been hovering around 16%, dropped to 6%, then 2%, then ...
ChatGPT’s premium model reads your actual website before citing you; its free model doesn’t even visit, and the two share only 7% of sources. Writesonic ran 50 prompts across ChatGPT’s two current models and extracted every fan-out query and citation. The headline number: GPT-5.4 Thinking (the premium model) sends 56% of its citations to brand ...
GEO went from nonexistent to the #2 B2B marketing investment priority in twelve months, but the gap between the spending and the ability to measure it should worry anyone writing the check. Twelve months ago, “Generative Engine Optimization” didn’t show up as a budget category in Wynter’s annual CMO buying survey. Zero percent. Not because ...
Only 9% of B2B CMOs start their software search on Google, but 72% use it later to background-check vendors already on their shortlist. Wynter’s 2026 CMO buying report has a number that most people will skip past on their way to the AI headline. Here it is: 72% of B2B SaaS CMOs still use Google ...
A 90-minute audit across eight platforms will show you exactly where your brand is visible, invisible, and losing to competitors in the places buyers actually search. SparkToro and Datos just published research analyzing search behavior across 41 major websites. The headline number: Google accounted for roughly 74% of desktop searches in Q4 2025 when you ...
B2B buyers remember brands that win AI search comparisons, not brands that win AI search recommendations, and the distinction should change how you create content. A recent survey from HubSpot’s Marketing Against the Grain asked over 200 B2B decision-makers how they engage with AI search results. One finding stood out: 42% of buyers said that ...
Discovery moved to AI, verification stayed on Google, and most SEO dashboards are still measuring the wrong room. Last quarter, an SEO lead at a Series C infrastructure company watched their informational traffic drop 30%. Their board deck had a red arrow next to organic. The CMO started asking hard questions about headcount. Meanwhile, demo ...
A 62-billion-view YouTube study reveals what drives virality, but for B2B, the most important insight is the one the data doesn’t measure: trust. The team at 1of10 just published one of the largest YouTube performance studies ever conducted: 300,000+ videos, 62.6 billion views, hundreds of variables. The findings on titles, thumbnails, video length, and emotion ...
Here is a masterful example of a AEO tactic out in the wild: Someone at a growing B2B company opens ChatGPT. They already use Gusto for payroll. Now they need a PEO. Reasonable question: “Should I use Gusto for a PEO if I already use them for payroll?” ChatGPT’s answer? Gusto isn’t a PEO. It ...