Recently listened to an episode of The Exit podcast with Brecht Palombo. This guy had quite an entrepreneurial journey, starting at age 15 with a local bike shop. Lived through the dot-com bust and the Global Financial Crisis, where his business plummeted by 90%. It was during his research into lender data, seeking fresh opportunities, ...
When it comes to building and growing your newsletter audience, there are a variety of platforms to choose from. Two of the most popular options are Beehiiv and Substack. Both platforms offer a range of features designed to help you create, distribute, and monetize your newsletter content. One of the key differences between Beehiiv and ...
As marketers we all know how important it is to not just send emails, but to actually send emails that make it to the prospects inbox. And then we need to send emails that actually catch the prospects attention in there ever overflowing in boxes. Now if you look at my inbox is here, you ...
In today’s fast-paced digital environment, where every penny in a company’s budget is scrutinized for its return on investment, there lurks an often-overlooked drain on resources: shelfware. Imagine a scenario where up to 37% of your software spending vanishes into the ether, providing zero value in return. For many, this isn’t just a hypothetical – ...
Calculating CLV manually can be complex and time-consuming. That’s where our online CLV calculator comes into play. Designed with simplicity and efficiency in mind, this tool enables businesses of all sizes to quickly determine the projected value of their customers. Whether you’re a budding startup or an established enterprise, understanding your CLV is now just ...
CVR stands for “Conversion Rate” in digital marketing. It’s a metric used to determine the effectiveness of a specific marketing effort, campaign, or tactic. Essentially, it measures the proportion of users who take a desired action after engaging with a piece of content or advertisement. To calculate CVR, you divide the number of conversions (e.g., ...
I recently listened to an episode of the Content, Briefly podcast with Jimmy Daly from superpath and George Chasiotis from Minuttia. The last few months have been brutal in content. Lots of layoffs, shrinking budgets, increased ROI scrutiny, ability to deliver short-term results. Rather than high-growth, companies now want “sustainable growth”. This of course all ...
Phasellus vel ante mi. Aliquam sit amet velit tortor. Fusce efficitur diam sit amet mauris consequat, vel vestibulum est gravida. Praesent lacinia velit nec arcu aliquam euismod at at dolor. Vivamus efficitur pellentesque nulla et vestibulum. Praesent at luctus nulla, eget convallis nunc. Mauris a dolor dictum, sagittis elit non, hendrerit felis. In non pharetra ...
Phasellus vel ante mi. Aliquam sit amet velit tortor. Fusce efficitur diam sit amet mauris consequat, vel vestibulum est gravida. Praesent lacinia velit nec arcu aliquam euismod at at dolor. Vivamus efficitur pellentesque nulla et vestibulum. Praesent at luctus nulla, eget convallis nunc. Mauris a dolor dictum, sagittis elit non, hendrerit felis. In non pharetra ...
Phasellus vel ante mi. Aliquam sit amet velit tortor. Fusce efficitur diam sit amet mauris consequat, vel vestibulum est gravida. Praesent lacinia velit nec arcu aliquam euismod at at dolor. Vivamus efficitur pellentesque nulla et vestibulum. Praesent at luctus nulla, eget convallis nunc. Mauris a dolor dictum, sagittis elit non, hendrerit felis. In non pharetra ...