Articles for category: Uncategorized

Marketing Baby

Hubspot CTAs: Why are they so low res?

Hubspot is a fantastic marketing tool, and they’ve built an impressive company through content marketing. I find it allthemore surprising that the CTAs in their own blog posts are still looking that poor though. Take this example from a blog post they’re featuring prominently on their marketing blog page right now, in February 2023: The ...

Marketing Baby

Plagiarism & AI checker

If you’re publishing content written by other writers, it’s always worth checking for plagiarism and AI-generated content. Tools like Copyscape and Grammarly are behemoths in the space, but a worthwhile alternative is Originality.ai.

Marketing Baby

How to check DNS propagation

If you’ve changed the nameservers of your domain, it typically takes some time for these changes to globally propagate. This website is my go-to tool for checking the global propoagation: https://www.whatsmydns.net/#NS/ You just insert your domain name and it’ll show you the nameservers that have propagated already to different places in the world. Here’s an ...

Marketing Baby

How to improve Google E-A-T

Some actionable tips from a Clearscope webinar on how to establish E-A-T in the eyes of Google. This is an outtake from a Clearscope webinar. Reference authoritative sources: .org, .gov, .edu sites with long-term authority (10+ years) only update content if nature of the content lends itself to that (don’t just make minor tweaks and ...

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Consumer sites that crush SEO

I always find it interesting to check on sites in different industries that do SEO really well. There’s a lot to be learned venturing out of the bubble you’re in as a marketer, and I’m very much in the B2B bubble. So here’s some consumer sites that stood out for me in terms of their ...

Marketing Baby

3 Ways To Get Word Count for SERPs

Sometimes you want to know the word count for pages ranking for a given keyword. Obviously you can manually go through each and copy+paste the text, but you got better things to do with your time. thruuu This is my favorite free way of getting word counts, and a lot of other interesting data from ...

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What’s the Best Thesaurus Tool for Marketers?

When you’re lost for words, here are some cool thesaurus tools: Thesaurus.com Duh, yeah. Obviously. But also, great, so it definitely deserves it’s place here. OneLook thesaurus I love how fast and simple this thesaurus is. It’s also very, very powerful. Look at this: One thing that’s extra-cool about it is the filter function: So ...

Marketing Baby

Dropbox Capture – A new Loom Alternative

Dropbox just released a beta version of Capture—which is basically a Loom alternative. Loom is great, but with the free plan you’re limited to 25 videos and 5 minutes per video. Personally, I don’t use Loom enough to spend $100 a year on it, so I end up deleting Loom videos—which is fine for the ...